Bachelor of Business Administration in Advertising & Public Relations

If you are a creative, passionate, out-of-the-box thinker, have persuasive prowess, and want to pursue career in the field of Advertising and Public Relations, this programme is apt for you.

Eligibility

10+2 or equivalent

Seats

Fee

₹17,500 annually

Duration

3 Years (6 semesters)

Overview

This undergraduate program is designed to meet the current market requirements in two of the most significant areas in the Media and communications industry, advertising and public relations. The program offers a better understanding to students who wish to master the creation and management of persuasive communication.

Course Objectives

To impart the techniques of public relations and advertising with the judicious mix of theory and their application skills.
To help the students in developing research skills in relevant areas of public relations and advertising.
To impart Information Communication Technologies (ICTs) skills, including Digital and Media Literacy and competencies.
To make students able to use the applications of principles of communication for development and change.

Career path you can choose after the course

Government PRO
Advertising
Media Planning
Research and analytics
Brand Management
Event Management
Marketing Communication
Creative Direction
Digital Media Expert
Copywriting
Corporate Communication
Public Relations